September 27th, 2011

Why do most marketers not concentrate on senior citizens?

erynz asked:


Why do you think that most marketers do not concentrate on
Senior-marketing?

This is for my Advertising class - thanks.

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This entry was posted on Tuesday, September 27th, 2011 at 9:22 pm and is filed under Senior Citizens. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Why do most marketers not concentrate on senior citizens?”

  1. tkahrs12122 Says:
    September 28th, 2011 at 12:48 pm

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    At our age we own everything we want, and if in the market to buy we stick with brands we know. Very hard to convince us to change brands because some ad calls it New and Exciting
    Those seniors are the ones with the most disposable incomes so Marketers are missing out.

  2. MavistheMaven Says:
    September 30th, 2011 at 2:36 am

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    I think two reasons.

    One is that seniors are perceived as not having money to spend. Since they’re retired, they live on fixed incomes. It’s stupid, because of course they still buy things.

    Another reason is just that society doesn’t like to think of seniors much at all.

    It is definitely an under-served market.